Visit Casa Segafredo, the Online Coffee Home
Segafredo Zanetti launched its online coffee space www.casasegafredo.it in 2009, quickly making its mark with this innovative social networking project.
A relaxingly modern virtual space constructed around the world of coffee, whose user community can dialogue, establish friendships, share info and contents over a cup of coffee... the most social of drinks.
The project hinges on three main instruments:
The project launch was backed up by online campaign banners on leading information portals (All Music, Corriere, DeeJay, Libero, MSN, Repubblica, Yahoo, Virgilio), and by Direct E-Mail Marketing activities using Dada and Mail Click databases, and Google Keyword Advertising.