House of Gastronomy, distributor of the brands Segafredo Zanetti and La San Marco, both belonging to the Massimo Zanetti Beverage Group, was present at the international exhibition HACE - HOTEL EXPO 2009 held in Cairo from November 9th to 12th.
HACE 2009 is one of the biggest African exhibitions and is considered to be a leading market forum of Hotel Supplies and Catering Equipment, Bakery, Pastry and Ice Cream equipment, Furnishing Hotel equipment, Food and Beverage and Super Market equipment.
It took place in the International Convention Center of the Egyptian capital city, under the patronage of the Ministry of Tourism, on a 25,000 sq. m. exhibition area that hosted more than 450 exhibitors who had come from all over the world. The 4-day event was attended by almost 10,000 visitors.
On this edition House of Gastronomy (ITC Group) promoted some of the numerous product lines and brands of the Massimo Zanetti Beverage Group, namely Segafredo Zanetti coffee, Brodies Tea, Coffee System coffee in pods and La San Marco machines, grinders and grills.
The exhibition was a success for Segafredo Zanetti and brought about relationships with several potential new customers amongst which major international hotels, coffee shops and restaurants.
Worthy to be mentioned is the Barista Competition taking place during the exhibition, that saw the victory of 3 members of the Segafredo Staff which skills and abilities were considered greater than the other competitors amongst which Coffee Company and Coffee bean & Tea Leaf.