Segafredo Zanetti Espresso opens two new cafés in franchising in Mexico City, capital and most important economic, industrial and cultural center in the country.
The first café is located in Torre Caballito (Caballito Tower), the newest and tallest building in Mexico City downtown, which hosts the Senate of Mexico and many important international companies.
The tower stands in Reforma Avenue, city’s most important street, a few steps from Bellas Artes building and surrounded by the most important Mexican newspapers headquarters.
The building is crowded every day by more than 11,000 people, of which 8,000 are employed inside.
The second café is located inside Torre Mexicana de Aviación (Mexican aviation tower).
The building, designed to resemble an airport control tower, is the headquarter of Mexicana Airlines, the most important airline company in the country.
Mexicana Airlines selected Segafredo Zanetti Espresso as partner because of the excellent quality of the coffee and for the brand’s international presence.
The café is located in the tower entrance hall and has great visibility. More than 7,000 people, in fact, also thanks to the new non-smoking law, pass by it several times a day.