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Acquisition of the Scottish Brodies
26 Janeiro 2007

uk_brodies1 

Brodie Melrose Drydale & Company, Scottish company leader in the sale of coffee, typical cakes and colonial products, joins Massimo Zanetti Beverage Group.
 
Brodies, that is the name with which the company is known and also the trademark that characterizes its products, is located near Edinburgh and in 1867 began operating first of all in Scotland and than, progressively, in all the UK and in some foreign markets.

In more than a century of activity in the area of retail shops, restaurants and bars - just in a few weeks the 140° anniversary of its foundation will be celebrated– developed a great experience in the world of coffee, that represents its main business, as well as in the handmade production of delicious chocolates in a variety of tastes and sizes.

The Brodies fame comes also from their wide selection of the most precious varieties of teabags and leaf teas, available in different and elegant packagings, and from their typical delicious Scottish cakes, biscuits and other deliciousnesses, that perfectly integrate the offer for the classical British "afternoon tea".

The diversified range of Brodies products is characterized by the high quality of the raw materials and the extreme care dedicated to every step of their production.

This acquisition allows our Group to further strengthen its presence in the UK by directly entering the distribution sector – where Segafredo Zanetti and La San Marco started working as early as the '80 – after having already achieved a leading position in the coffee shop market with Puccino's.

The different productions, with particular reference to teas, chocolates and typical cakes, are going to progressively increase the already wide range of products offered from the sale networks of the Group all around the world and will also be a further and attractive sale opportunity for the coffee shop network in franchising and licensing with the trademarks Segafredo Zanetti Espresso, Chock full o'Nuts and Puccino's.

www.brodies1867.co.uk